Author’s Guide

View or download Author’s Guide as PDF


Reposting Your Own Content

Reposted content (also known as “scraped content”) is posting content that has been previously posted on another website.

Reposting of your own content on GreenPlug is encouraged. Users visit GreenPlug because they expect a certain mix of content related to the broad subject area of sustainability, your content alongside the content of others, so reposting your content on GreenPlug meets their needs and creates a synergistic environment for all bloggers. No one wants to visit 20 sites when they can visit one site.

If your content has been previously posted on another website that is indexed by Google, generally speaking, Google and other search engines will index the original posting and not the reposted content. This means there is no penalty for your original content being found on your original site.

When you repost content on GreenPlug, please make sure that you include a link to the original content. This serves two purposes; first it is a signal to search engines that the new post is the new one and not the original and that the link points to the original. This link, along with the timestamp of the original content as shown in search engine databases makes clear which post is the original, and that the original should be indexed in preference to the repost. Secondly, when a link to the original is created on GreenPlug, this is a “backlink” that adds authority to the original post which improves the search performance of the original post. Search engines view such a backlink as a sort of referral and recommendation.


Reposting Other Content

Certain classes of content may be reposted on GreenPlug. Content from US government public sites is not copyrighted and may be posted to GreenPlug. In other cases a user may have permission from a content owner to repost their content. Lastly a few sites expressly encourage reposting.

In all of these cases however, it is important to create a link in the repost to the original content.



We require all posts on GreenPlug to have a thumbnail image. The thumbnail image should be processed to 185 pixels x 185 pixels.


Other Images on GreenPlug

Other images used in posts on GreenPlug are strongly encouraged. Users like images.

The maximum image width supported by GreenPlug is 625 pixels.



In this business we say “paragraphs are scary!” Therefore, best practice is to liberally use sub-headings that give the reader a clue of what is coming in the following paragraphs. Please format sub-headings with the Heading 2 format. If you require sub-sub-headings, please progressively use Heading 4, 5, and 6.


Post Titles

Please create catchy and informative titles for your posts. Title encourage users to open and read the post. Make sure your titles contain keywords that are related to the article content. In the first line or two, you should also try to include the important keywords that are found in the title. This helps search engines find determine the meaning and value of the post and index it accordingly.


Processing Images

All images should be processed to 72 ppi (pixels per inch). This creates the smallest file size and helps with site loading speed.


Video Button Graphics

Video button for use on thumbnail images here. Right-click and save the image to your hard drive. Please place this image in original size (75 pixels wide) in the center of your thumbnail image if your post contains a video (Thumbnails must be 185 px X 185 px).



Contact Tracy at if you have any questions, problems or concerns.


Video Tutorials

Note: videos are best viewed in full screen and at 480p or 720p quality. You may also click the link in the viewer to view the videos directly on YouTube.


Part 1: Preparing Assets



Part 2: Processing Thumbnail and Main Images with PhotoShop



Part 3: First Steps for Creating a Post



Part 4: Adding and Formatting Text



Part 5: Adding Thumbnail and Main Images to the Post



Part 6: Publishing Your Post



Part 7: Embedding Video



Part 8: Reposting and Linking



Part 9: Creating a Video Thumbnail Image