GreenPlug Authors Guide!

­ Click here to view and download Authors Guide as PDF.

 

Introduction

This guide has been prepared to assist Authors on GreenPlug prepare and post articles.

Posting on GreenPlug is easy – just send us your articles and photos! Please visit our contact page and use the email addresses there.

But first, please review GreenPlug’s Vision, Mission, and Values and apply these principles to your efforts.

GreenPlug requests that all Authors adhere to the Society of Professional Journalists Code of Ethics contained herein.

 

Vision

We envision a safe and sustainable energy efficient future.

By way of explanation, we are a Sustainability-Oriented Community.

We believe first in sustainability. We believe safe and sustainable energy is a foundational issue. We believe this vision, inclusive of a focus on sustainable energy, underpins our ability to solve the many other critical global sustainability issues we all face.

 

Mission

Our mission is to create, sustain and extend a trusted and independent online platform providing high quality, accurate information enabling motivated individuals and organizations to make wise choices about energy and sustainability issues.

 

Values and Beliefs

Trust and Impartiality

Our highest value is that information should be trusted and impartial.

 

Energy Safety

All sources of energy have safety risks. We believe in development and use of energy in a manner that minimizes risk to injury or life.

 

Energy Sustainability

Sustainable energy derives from long-lasting or indefinite sources of energy whose production and use does not destroy or irreparably damage the environment.

 

Energy Efficiency

All energy sources have costs, both financial and in terms of side effects. Minimizing energy cost starts with efficiency.

 

Energy Independence

Energy independence has great potential to reduce international political conflict thereby providing societies with more decision options whereby a wide array of destructive conflicts may be avoided.

 

Information: Data and Opinion

Accurate, unbiased and timely data is the foundation for best individual and organizational decision-making. Data takes many informational forms including news, studies, best-practices, along with product and technology information.

Well-considered opinion serves as a critical tool in the formation of the thoughts, beliefs, decisions and actions of others.

 

Clarity

Data vs. opinion information should be clearly delineated.

 

Commercial Information

Commercial information is invaluable and encouraged. Commercial information should be presented in an accurate and unbiased manner.

 

Community Engagement

We believe that a well-managed open-source environment in which all community members whether experts from industry, academia or commercial endeavors or from other walks of life are encouraged to engage is the most productive and useful environment.

 

Accessibility

To be useful to the widest range of people, we believe information should be presented in an approachable manner. The use of a direct and easy-to-understand writing or graphic style and the format, design and user experience of any presentation/engagement platform should be well considered.

 

Transparency

All management and participants are expected to strive for the highest levels of transparency and disclosure of personally or organizationally beneficial affiliations and real or perceived conflicts of interest relative to all informational contributions.

 

Repost

Users may not repost full article content created by another author without the author’s permission. Reposting is a complicated and sometimes controversial issue. As a rule of thumb we suggest users not repost without permission more than two paragraphs of another author’s work, that the reposted content be set off with block quotes, that attribution is given to the original author and his or her organization if known, and that the repost be set off with at least one introductory original paragraph and a summary original paragraph.

 

Ethics

Contributors shall at all times strive to adhere to the ethics code created and publish by the Society of Professional Journalists. SPJ Code of Ethics is viewable here: http://www.spj.org/ethicscode.asp, and for download here:http://www.spj.org/pdf/ethicscode.pdf.

 

Society of Professional Journalists Code of Ethics

Preamble

Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist’s credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society’s principles and standards of practice.

 

Seek Truth and Report It

Journalists should be honest, fair and courageous in gathering, reporting and interpreting information.

 

Journalists should:

Test the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible.

Diligently seek out subjects of news stories to give them the opportunity to respond to allegations of wrongdoing.

Identify sources whenever feasible. The public is entitled to as much information as possible on sources’ reliability.

Always question sources’ motives before promising anonymity. Clarify conditions attached to any promise made in exchange for information. Keep promises.

Make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context.

Never distort the content of news photos or video Image enhancement for technical clarity is always permissible. Label montages and photo illustrations.

Avoid misleading re-enactments or staged news events. If re-enactment is necessary to tell a story, label it.

Avoid undercover or other surreptitious methods of gathering information except when traditional open methods will not yield information vital to the public. Use of such methods should be explained as part of the story.

Never plagiarize.

Tell the story of the diversity and magnitude of the human experience boldly, even when it is unpopular to do so.

Examine their own cultural values and avoid imposing those values on others.

Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.

Support the open exchange of views, even views they find repugnant.

Give voice to the voiceless; official and unofficial sources of information can be equally valid.

Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.

Distinguish news from advertising and shun hybrids that blur the lines between the two.

Recognize a special obligation to ensure that the public’s business is conducted in the open and that government records are open to inspection.

 

Minimize Harm

Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect.

 

Journalists should:

Show compassion for those who may be affected adversely by news coverage.

Use special sensitivity when dealing with children and inexperienced sources or subjects.

Be sensitive when seeking or using interviews or photographs of those affected by tragedy or grief.

Recognize that gathering and reporting information may cause harm or discom- fort. Pursuit of the news is not a license for arrogance.

Recognize that private people have a greater right to control information about themselves than do public officials and others who seek power, influence or atten- tion. Only an overriding public need can justify intrusion into anyone’s privacy.

Show good taste. Avoid pandering to lurid curiosity.

Be cautious about identifying juvenile suspects or victims of sex crimes.

Be judicious about naming criminal suspects before the formal filing of charges.

Balance a criminal suspect’s fair trial rights with the public’s right to be informed.

 

Act Independently

Journalists should be free of obligation to any interest other than the public’s right to know.

 

Journalists should:

Avoid conflicts of interest, real or perceived.

Remain free of associations and activities that may compromise integrity or damage credibility.

Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.

Disclose unavoidable conflicts.

Be vigilant and courageous about holding those with power accountable.

Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.

Be wary of sources offering information for favors or money; avoid bidding for news.

 

Be Accountable

Journalists are accountable to their readers, listeners, viewers and each other.

 

Journalists should:

Clarify and explain news coverage and invite dialogue with the public over journalistic conduct.

Encourage the public to voice grievances against the news media.

Admit mistakes and correct them promptly.

Expose unethical practices of journalists and the news media.

Abide by the same high standards to which they hold others.

The SPJ Code of Ethics is voluntarily embraced by thousands of journalists, regardless of place or platform, and is widely used in newsrooms and classrooms as a guide for ethical behavior. The code is intended not as a set of “rules” but as a resource for ethical decision-making. It is not — nor can it be under the First Amendment — legally enforceable.

The present version of the code was adopted by the 1996 SPJ National Convention, after months of study and debate among the Society’s members. Sigma Delta Chi’s first Code of Ethics was borrowed from the American Society of Newspaper Editors in 1926. In 1973, Sigma Delta Chi wrote its own code, which was revised in 1984, 1987 and 1996.

 

Click here to view and download Authors Guide as PDF.

 

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